As lead designer I worked on Lucky King branding first, and then UX and UI of the bitcoin based online casino. The challenge was to create an identity for a high end premium product, that would evoke luxury, exclusivity, fairness, transparency. The core mission was to create a website where the switch between bitcoin and fiat currencies would be seamless and unique in the i-gaming scene. From initial research to identity design and branding guidelines, I worked on the strategy to create a vision for the brand launch and reinforcement. I worked with an incredibly talented team to roll the brand vision onto marketing assets and launch campaign, UI and social media. Here’s an extract of my work. For more UI detail please visit my Behance