As Head of Design at Tossed, I was the brand guardian, online and offline. I designed and overviewed the production of the company new stores fittings and graphics, I worked on large prints, internal comms, small prints, digital graphics, website, UX, company tablets UI design, company app, videos. I conducted a study that tackles the website UX, with a special focus on the online ordering process. The research took 8 weeks and involved users interviews, affinity mapping, personas creation, competitors research, storyboarding, user flow card sorting, mapping, testing, features prioritisation, lo fi wireframing, A/B testing, usability testing, prototyping and hi fi wireframing design.