I was hired by Tossed / Vital commercial director, in the summer of 2019, to design their offline and online summer campaign. The brief was to design a tailored campaign to promote their new summer products: sun, lightness, freshness. We needed a memorable campaign, that would convey both the quality and convenience of the stores healthy food summer offers. My work included the launch campaign concept, art direction, project management, branding, in-store menu boards and menus redesign, windows vinyls and OOH